The 450-stall mart will take place from April 6-9 with the so far attending registration of 652 businesses and management agencies from 43 provinces and cities and 25 nations and territories. Fifteen US travel companies have registered to take part in the mart.
The organization board says that this year the tourism industry targets American market. Vietnam receives about 500,000-600,000 American visitors a year most of them are overseas Vietnamese.
Within the framework of the mart, Vietnamese and US Travel Associations will sign some cooperation agreements, opening opportunities for Vietnamese companies to attract visitors from the north American market and facilitate Vietnamese’ travel to the country.
For the first time, the mart will host international street cuisine festival joined by many well known chefs to advertise Vietnamese food and introduce street cuisine of other countries in the Asian region.
Visitors to the mart will also enjoy cultural and music performances comprising Vietnamese religious practice of “Mau Tam Phu” (Worship of Mother Goddesses) recognized by UNESCO as an Intangible Cultural Heritage of Humanity.
On April 7, the Vietnam Travel Association will launch Vietnamese cuisine study, preservation and development center.
By SGGP
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